bake. tear. enjoy.
Sweet Divide® started with a small, stubborn annoyance: a perfect cupcake ruined by a liner that wouldn’t let go.
Paper liners do their job in the oven — then cling, tear sideways, and take half the crumb with them. Revealing a baked good should not be a hassle.
So we designed a perforated liner to improve your eating experience. Simply bake as usual, then when ready, tear half of the liner away and neatly keep hold of the other half with your baked item ready to enjoy. There you have it — the sliced bread of baking cups!
Made to tear
Every cup is pressed from food-safe paper and scored with a perforation we tested until it opened in one motion — not a ragged tear, not a halfway peel. Available in white and kraft, tabbed and non-tabbed. Same architecture, same release.
We make them for home bakers and institutions alike who care how things feel in the hand, and for anyone tired of sticky liners.
Shop the cups